We designed a new WordPress editorial theme to support the collaboration of MEED and Mashreq Bank and the launch of their Construction Hub
About MEED / Mashreq
Established in 1957, MEED, has been integral to delivering business information and news, intelligence and analysis on the Middle East economies and activities ever since.
Mashreq has provided banking and financial services to millions of customers and businesses since 1967.
Mashreq Bank has partnered with MEED to create MEED Mashreq Construction Hub as part of its strategic focus on industry specialization.
What Challenges did we face?
The Meed Mashreq Construction Hub presents unique and specialised content with text, images and videos. The content must be easy to find with interlink between articles and easy to share on social networks.
The site must be responsive so it works on different devices and easy to administer.
The site design must be related to other MEED and Mashreq products but not a direct copy. Visitors to the site must see the site as a collaboration between the two companies and not a take over by one.
How did we help?
We build a bespoke website theme built on WordPress. We worked closely with the branding departments of both companies to create a website design that works for both.
We then worked with the content creators at MEED to produce a taxonomy, search tool and post linking. Our aim was to produce a site that users find informative and easy to use.
What were the results?
A microsite dedicated to news for the Construction Industry in the Middle East with the news covering six sectors with articles submitted by a variety of contributors specialist in their respective skillsets. Featured functionality include a mega style menu structure, assigning feature stories, top stories within each sector, showcasing video content, moving sections about and sharing content across social media channels
“With regards to the Hub, the client is very pleased and we thank you for the great work.”
Engagement Manager – MEED Advisory Services
Contact us or read more about the editorial theme we designed here