In order to attract visitors to your conference you need to put your message out there, into the world. One of the fastest, cheapest and most direct ways to do this is to get on social media and start talking.
With over 750 tweets every second, Twitter is a powerful way to share headline information efficiently to a wide audience. You can quickly build up a following by tweeting reliable, consistent and valuable information which people will find interesting and relevant.
The 161 million members on LinkedIn are all professional, intelligent people actively looking for ways to boost their careers, their skills and their CVs. Get interactive on groups and pages to build up relationships, network and help the right people to find out about your event.
The Google+ +1 button is used over 5 billion times a day and the platform itself is ideal for providing searchable information that will be discovered by your intended audience. Make sure you have the button on your website and next to any news or blog posts so that your current audience can help you expand your reach just by sharing and endorsing.