Creating a effective holding page is key to a successful conference website if you are keeping your website in development for a period of time.
To customise your holding page simply go to
Pages> Holding
You can either add text or images onto your holding page.
Here is an example of a holding page using a image.
In order to attract visitors to your conference you need to put your message out there, into the world. One of the fastest, cheapest and most direct ways to do this is to get on social media and start talking.
With over 750 tweets every second, Twitter is a powerful way to share headline information efficiently to a wide audience. You can quickly build up a following by tweeting reliable, consistent and valuable information which people will find interesting and relevant.
The 161 million members on LinkedIn are all professional, intelligent people actively looking for ways to boost their careers, their skills and their CVs. Get interactive on groups and pages to build up relationships, network and help the right people to find out about your event.
Google+
The Google+ +1 button is used over 5 billion times a day and the platform itself is ideal for providing searchable information that will be discovered by your intended audience. Make sure you have the button on your website and next to any news or blog posts so that your current audience can help you expand your reach just by sharing and endorsing.
Find out more about social media by visiting Nimble Fox Media or by calling Miramedia on 0870 760 7766 or emailing on info@miramedia.co.uk to organise a customised Social Media Workshop.
Social Media is a subject that more and more marketers are getting to grips with. If you need a hand learning the basics or maybe a more focused approach customised directly to your business, try our Social Media Consultant service.
This is not a job for the intern.
Brand voice, Social Media Policy and Training
Decide on a brand voice and then stick to it. Put a policy in place to make sure everyone who has access to your social media accounts, or who works within your company, knows the brand voice and how to deal with issues should they arise. You may think Social Media is all a load of tosh, but to the internet world it is your first impression on innumerable amounts of potential customers.
Key Point: Train anyone going near your social media in your brand and your policy. This is not a job for the intern.
Customise information to each platform’s audience
Don’t fall into the trap of thinking you can save time by automating the same message over every platform. Think about it – you’ll have unique followers on each platform, sure, but you’ll also have the odd person who follows every account you have. They will quickly become bored and uninterested if everywhere they go the same sentence from you is blaring out at them.
Key Point: Each platform has a different target market. Cater to them.
Choose the accounts that reflect your conference’s audience best and stick with those 2 or 3
Only maintain a few, relevant accounts
There is no point in having an account with every social media platform out there. Apart from likely being physically impossible, the whole point of social media is to be active. If you can’t keep track of how many accounts you have, you have too many.
Key Point: Choose the accounts that reflect your conference’s audience best and stick with those 2 or 3, then make sure they stay maintained and not left to their own devices.