BYZANTIUM THEME
Meet our new theme – BYZANTIUM
Examples:
https://www.sclsummit.com/
http://foodfraud.mira.cx/
http://www.scandinavianraildevelopment.com
The New Architect of the year awards website uses the new Sphere + theme with a bespoke home page. We’ve used sections to separate content on the page.
The 404 page on a website is displayed when there is a request for a page that cannot be found on the site. So for example, just goto http://www.bbc.co.uk/load-of-old-noncense.
Because they are your customers and they are not finding what they are looking for – this is bad!
If you could try and second guess why they are on the 404 page and start from there. So example content could be:
As with most things in life, the starting point is google:
Admin > Settings > Languages
It’s a collection of widgets, design options and tools to help you layout pages better.
It is now possible to set the page template to “Full Width” and create a Home Page that lists all the key content from the Event. The page is split up into sections and then filled with content from the website.
Example: Internet of things, DWTC: http://www.iotx.ae/
Each section within a page can be assigned:
Each section then becomes a container to fill with content. The sections can be split into columns, each column with a width of 1/6, 1/4, 1/3, 1/2.
Content can then be added:
The price for the Design+ Pack, to be added to either the Sphere or the Prism templates is £250 for the year.
The price for us to design a full page home page for you is £250.
Please email me on dominic@miramedia.co.uk and I’ll get it switched on. As with all our stuff, if you don’t like with after 30 days, we’ll cancel the invoice and you won’t have to pay a single penny.
The following options are only available with the Prim+ options, i.e. Not Sphere+
For a full list of the options, please visit the conference websites functionality comparison table.
Web Scoops are a tool that helps to easily cherry-pick the best social comments, pictures and videos & publish them directly to your website.
A great way of increasing your brand recognition is through the implementation of an EventBeat Web Scoop, as it can seamlessly slot into any of the pages on your website to suit your requirements. Improving your social proof can also allow inbound marketing to drive new sales. Content on social media that you’re proud of, maybe brand advocates praising your hard work or brilliant service, is the perfect material to help liven up area of your website that are lacking in terms of engagement. Web Scoops provide you with the ability to publish numerous images, comments, RSS feeds and videos directly to your website at the click of a button. Third party endorsements from your clients/customers work to further support the positive image of your brand, providing real evidence for any prospective employers or clientele. As soon as you broadcast real people, illustrating honest testimonials about your brand, businesses or people researching your previous work can be reassured by the positive public opinion.
ROI (Return of Investment) is an area that significantly improves through the use of a Web Scoop, as lucrative advertising space can be sold to potential companies to help generate a valuable income. As your visitor interaction levels will increase through social engagement, advertising space and the content in your social scoop will gain maximum exposure wherever you place it! This has huge positive affects on your SEO (Search Engine Optimization). Why not use an EventBeat Web Scoop as a post-event tool to quantify and highlight your popularity and success to online visitors of your home page? Each image and comment broadcast in the scoop is designed to interact with its respective platform, ie. Twitter, Instagram, Facebook, YouTube etc.
The Web Scoop can therefore be used to transform any of your pages on your website into a useful media asset library, collating all of the videos you require to be presented in an accessible location. Another great capability of the YouTube implementation on the Web Scoop is that the videos can be played and viewed within the Scoop, meaning that the user is not redirected away from your website whilst watching the video. Not only does this increase the viewer interaction of your website, as more time is spent surfing your pages after they have watched the video, it also enhances the user journey. The YouTube videos can also integrate alongside images and comments from the various social networks. This feature helps you add and customise your Web Scoop at the simple touch of a button, so you can forget messing around with difficult and painful embed codes!! (Plus they look great!)
Examples:
The Great Run Made Festival Venturefest Manchester
We’ve added a new way to categorise your exhibitors – similar to groups in the speaker and seminar system.
1. Define the categories
2. Add the category filter to the Exhibitor List Button
6. Add links to ALL key elements. The below should link to more info, detailing what a great event it’s going to be.
7. Never lump company logos together into one graphic -” Just some our 2014 attendees”
Each logo should be linked, with alt text and context. A good CMS will allow you to do this and edit each logo independently to position it correctly and offer a similar amount of exposure.
8. If you’re going to use a gallery, use a nice one. e.g.http://cablecongress.com/gallery/. Your CMS should offer you some nice layout and presentation options. If not, consider using Flickr which is free and could offer links in. Always have a caption to each photo for usability and SEO.
9. Your agenda is your big selling tool. Make it easy to read and clear. Push the quality of your speakers and sponsors.
Add a link to print or add a link to a PDF version of the brochure. Add the option to download individual sessions to their diary.
Never use a PDF brochure version without the HTML version.
10. Offer a similar level of screen space to each sponsor. A good CMS will allow you to edit each logo independently. Consider how Cable Labs would feel in this example if they had paid ads much as Agama.
11. Look out for broken links. Your CMS Should not allow it but if it does, use http://www.brokenlinkcheck.com/
1. Speed.
Test your site using Pingdom or another website testing site.
Areas that need improvement:
Page size = this is too large, ideally needs to be around 500Meg or lower. Also a Load time of 3.42 seconds is too high.
What can be done:
Review every image and external piece of media on the site and ensure they are optimised.
Example:
If you look at this image on the home page it can be reduced easily reduced from 177KB to
A good example this site went from faster than 48% of all sites to faster than 69% of all sites by reducing the filesize of the slider photographs:
2. All event websites should be responsive. That is to say, the look of the site should adapt and change depending on the device you are look at them on – mobile, desktop or tablet.
Here are a handful of event websites I have found that are not responsive:
3. Ensure there is ALT text on all images and make this keyword rich.
When adding ALT text, avoid alt text like “Book Now”. Use instead “Book not for the Big Event, 21st June 2015”. For some great advice on CTA text (and therefore good SEO keyword rich alt text, please read https://www.linkedin.com/groups/CTA-text-is-vital-effective-4709170.S.5943668555064053761?trk=groups_most_recent-0-b-ttl&goback=%2Egmr_4709170.
4. Speaker photos are one of the most important element to any conference’s promotional material.
Improve the layout with Roll over and effects:
Bad example of speaker layout: http://cablecongress.com/2015-speakers/
Better example with links to speaker biogs and sessions they are talking at: http://www.festivalofgenomics.com/event-details/who-is-speaking/
More to follow….