Category: Social Media

Logo photoWeb Scoops are a tool that helps to easily cherry-pick the best social comments, pictures and videos & publish them directly to your website.

A great way of increasing your brand recognition is through the implementation of an EventBeat Web Scoop, as it can seamlessly slot into any of the pages on your website to suit your requirements. Improving your social proof can also allow inbound marketing to drive new sales. Content on social media that you’re proud of, maybe brand advocates praising your hard work or brilliant service, is the perfect material to help liven up area of your website that are lacking in terms of engagement. Web Scoops provide you with the ability to publish numerous images, comments, RSS feeds and videos directly to your website at the click of a button. Third party endorsements from your clients/customers work to further support the positive image of your brand, providing real evidence for any prospective employers or clientele. As soon as you broadcast real people, illustrating honest testimonials about your brand, businesses or people researching your previous work can be reassured by the positive public opinion.

ROI (Return of Investment) is an area that significantly improves through the use of a Web Scoop, as lucrative advertising space can be sold to potential companies to help generate a valuable income. As your visitor interaction levels will increase through social engagement, advertising space and the content in your social scoop will gain maximum exposure wherever you place it! This has huge positive affects on your SEO (Search Engine Optimization). Why not use an EventBeat Web Scoop as a post-event tool to quantify and highlight your popularity and success to online visitors of your home page? Each image and comment broadcast in the scoop is designed to interact with its respective platform, ie. Twitter, Instagram, Facebook, YouTube etc.

The Web Scoop can therefore be used to transform any of your pages on your website into a useful media asset library, collating all of the videos you require to be presented in an accessible location. Another great capability of the YouTube implementation on the Web Scoop is that the videos can be played and viewed within the Scoop, meaning that the user is not redirected away from your website whilst watching the video. Not only does this increase the viewer interaction of your website, as more time is spent surfing your pages after they have watched the video, it also enhances the user journey. The YouTube videos can also integrate alongside images and comments from the various social networks. This feature helps you add and customise your Web Scoop at the simple touch of a button, so you can forget messing around with difficult and painful embed codes!! (Plus they look great!)

Examples:

The Great Run Made Festival  Venturefest Manchester

From 21st April, Google will be changing their search algorithm ranking down all websites that are not optimised for Mobile devices.

The effect of this will be a drop in ranking for sites across all devices, desktop, tables and mobiles.

To check to see if your site is mobile friendly, Google have released a mobile testing tool.

What does this mean for the Mira.cx platform? Nothing as all mira.cx event and conference sites are responsive and optimised for Mobiles so Happy Days! If anything, our sites should see an increase in search engine rankings.

See the mobile website testing tool in action:

A Mira.cx mobile responsive site   Example site not optimised for Mobile

More Information   Google mobile testing tool

I am often asked by Event Organisers how to embed their twitter home page into their website. What they want to do is to not only display Tweets for their own accounts, they want to display tweets from their customers OR a general buzz about the event:

Here are some ideas of how you can use Twitter Timelines for your Event Website:

  1. Handpick tweets about your event or area of interest
  2. Display all the tweets with the hashtag from the show – e.g. #THE_ESTAS
  3. Bring in all the tweets from your speakers / exhibitors / sponsors

Examples:

 

 

The vast majority of our Conference & Event Websites use an external registration website like EventBrite or N200 to process ticket sales.

The standard setup for Google Analytics will only track hits on the one domain name – the Event Website. Ideally tracking would work across the event website and the registration page.

In this article I will explain how to track as users journey from event website and the registration page / website.

1. Setup Google Analytics on the Event Website.

Add the following code to all pages on the site (your unique tracking code can be found on Google Analytics – this is indicated in RED):

<script type="text/javascript">
var _gaq = _gaq || [];
 _gaq.push(['_setAccount', 'UA-34935105-8']);
 _gaq.push(['_setDomainName', 'conference-websites.co.uk']);
 _gaq.push(['_setAllowLinker', true]);
 _gaq.push(['_trackPageview']);
(function() {
 var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
 ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
 var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
 })();
</script>

To do this on Conference Websites:

Admin > Event Settings > Misc > Header

Copy and Paste code above, edit the text in RED and past it into the Header.

2. Setup Google Analytics on the Registration form and page

Add the following code to all pages on the site (your unique ID code can be found on Google Analytics – this is indicated in RED, the URL for the Registration form is in dark blue):

<script type="text/javascript">
var _gaq = _gaq || [];
 _gaq.push(['_setAccount', 'UA-34935105-8']);
 _gaq.push(['_setDomainName', 'conference-websites-registration-form.co.uk']);
 _gaq.push(['_setAllowLinker', true]);
 _gaq.push(['_trackPageview']);
(function() {
 var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
 ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
 var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
 })();
</script>

3. Change all links from the Event Website to the Registration form to include the tracking code

Change all links to the registration form to the one below:

<a onclick="_gaq.push(['_link', 'conference-websites-registration-form.co.uk']); return false;" href="conference-websites-registration-form.co.uk" title="">REGISTER NOW</a>

To do this on Conference Websites:

You’d need to add a new Text widget to the Widgetised area / Right hand column:

Admin > Appearance > Widgets > Drag the TEXT widget in place.

Past this code in the text box – edit the BLUE text with the new URL

<ul class="menu"><li><a onclick="_gaq.push(['_link', 'conference-websites-registration-form.co.uk']); return false;" href="conference-websites-registration-form.co.uk">REGISTER NOW</a></li></ul>

 

Further Reading / Help

https://support.google.com/analytics/answer/1034342?hl=en

 

In order to attract visitors to your conference you need to put your message out there, into the world. One of the fastest, cheapest and most direct ways to do this is to get on social media and start talking.

Twitter

With over 750 tweets every second, Twitter is a powerful way to share headline information efficiently to a wide audience. You can quickly build up a following by tweeting reliable, consistent and valuable information which people will find interesting and relevant.

LinkedIn

The 161 million members on LinkedIn are all professional, intelligent people actively looking for ways to boost their careers, their skills and their CVs. Get interactive on groups and pages to build up relationships, network and help the right people to find out about your event.

Google+

The Google+ +1 button is used over 5 billion times a day and the platform itself is ideal for providing searchable information that will be discovered by your intended audience. Make sure you have the button on your website and next to any news or blog posts so that your current audience can help you expand your reach just by sharing and endorsing.

Find out more about social media by visiting Nimble Fox Media or by calling Miramedia on 0870 760 7766  or emailing on info@miramedia.co.uk to organise a customised Social Media Workshop.

Social Media is a subject that more and more marketers are getting to grips with. If you need a hand learning the basics or maybe a more focused approach customised directly to your business, try our Social Media Consultant service.

This is not a job for the intern.

Brand voice, Social Media Policy and Training

Decide on a brand voice and then stick to it. Put a policy in place to make sure everyone who has access to your social media accounts, or who works within your company, knows the brand voice and how to deal with issues should they arise. You may think Social Media is all a load of tosh, but to the internet world it is your first impression on innumerable amounts of potential customers.

Key Point: Train anyone going near your social media in your brand and your policy. This is not a job for the intern.

Customise information to each platform’s audience

Don’t fall into the trap of thinking you can save time by automating the same message over every platform. Think about it – you’ll have unique followers on each platform, sure, but you’ll also have the odd person who follows every account you have. They will quickly become bored and uninterested if everywhere they go the same sentence from you is blaring out at them.

Key Point: Each platform has a different target market. Cater to them.

Choose the accounts that reflect your conference’s audience best and stick with those 2 or 3

Only maintain a few, relevant accounts

There is no point in having an account with every social media platform out there. Apart from likely being physically impossible, the whole point of social media is to be active. If you can’t keep track of how many accounts you have, you have too many.

Key Point: Choose the accounts that reflect your conference’s audience best and stick with those 2 or 3, then make sure they stay maintained and not left to their own devices.

 

AboutUs

Tunbridge Wells Leading WordPress Website Design & Branding Experts with eighteen years of specialised experience creating websites for conferences and events, we are a highly creative website design and branding agency, uniquely placed to provide our clients with the right technical advice and the very best design work. We pride ourselves on being friendly and approachable; creating long lasting relationships with our clients to ensure continued success.

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MIRAMEDIA LTD.

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Tunbridge Wells
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(+44)1892 711144
info@miramedia.co.uk

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